Homelessness in SF

A research-focused project, driven by curiosity and carried out with passion

Time line

February 2024 - April 2024
(four months)

My Role

UX researcher

  • Product timeline manager

  • Responsible for work flow and execution of tasks

  • Critically review of group work

Team

3 UX researcher

  • Cherubin

  • Kuan Chen(Me)

  • Ryan

Walking through San Francisco…

We are curious about what’s happening?

San Francisco has been one of my favorite cities to visit since I was little, but walking through it now feels different. The streets are filled with trash, unpleasant smells, and a growing homeless population. I want to understand what I can do to help this city. So, my team and I decided it’s time to explore San Francisco more deeply—until we feel confident in making a real difference.

The numbers reveal the reality…

What's happening?

23,000

people loose their jobs every-month

Who they are?

Big tech employees

&

manufacturing labor

"Just last year, I was a tech employee in San Francisco, making $120,000 annually...”

-keith

Why they are facing this problem?

Housing cost has increased by

64.29%

Why they are facing this problem?

Housing cost has increased by

64.29%

average costing comparison fy 23-24

But behind the data is a broken system. I want to hear their stories.

Empathy

Coordinated entry

Coordinated Entry is the “front door” to the Homelessness Response System. It is designed to assess, prioritize and match people experiencing homelessness to housing opportunities efficiently and consistently. - SF.gov

Need housing

Need
housing

Need
housing

  • Risk of being homeless

  • Assessment of needs

  • Geographic eligibility

  • Documentation

  • Referrals

  • Engagement

  • Follow-up

  • Risk of being homeless

  • Assessment of needs

  • Geographic eligibility

  • Documentation

  • Referrals

  • Engagement

  • Follow-up

  • Risk of being homeless

  • Assessment of needs

  • Geographic eligibility

  • Documentation

  • Referrals

  • Engagement

  • Follow-up

Interview

We conducted this round of interviews to better understand and empathize with the situation of people in need of housing.

Coalition on Homelessness

Homeless people

Homeless Outreach Team

“Losing my job was the first domino. After that, it didn't take long before I couldn't make rent anymore.”

“Losing my job was the first domino. After that, it didn't take long before I couldn't make rent anymore.”

Affordability

Harsh Rules

“A few weeks later they told me I was not qualified to coordinate entry and I didn't know what else could I do..."

“A few weeks later they told me I was not qualified to coordinate entry and I didn't know what else could I do..."

“I know many of my friends applied for housing but were soon back living on the streets.”

“I know many of my friends applied for housing but were soon back living on the streets.”

Lack Of Clean Housing

Lengthy Procedures

“Every additional form and waiting period we're subjected to feels like another day wasted when we could be working towards rebuilding our lives."

“Every additional form and waiting period we're subjected to feels like another day wasted when we could be working towards rebuilding our lives."

Interview insight

People who bounce back from homelessness within the first

30 days

, end up never being homeless again.

Target User

People who lost their jobs in the last 30 days

  • Who do not have funds to pay their rent

  • Are earning less than median SF wage

  • At risk of facing eviction

Why them?

People who are most likely to exit homelessness are people who are able to bounce back the quickest.

Secondary Research

SF government budgeting FY23-25

As I participated in this project, I heard people say they are paying higher and higher taxes because the government has been trying to fix the homelessness problem. This made me wonder where the money is being spent. I believe looking into their financial plan will help me understand the system behind a lot.

sf government perspective

45 Hotels budgets, but only 22 are used.

Homeless perspective

  • Leave all personal belongings before enter.

  • Rules : Can only stay there for 7 days

  • Kick out them anyway

  • Leave all personal belongings before enter.

  • Rules : Can only stay there for 7 days

  • Kick out them anyway

How might we improve the Quick Housing Accessibility of SF citizens who recently lost their job?

Diverging

Double diamond

Using the Double Diamond approach, I identified the problem and are now diverging toward solutions.

opportunity

This is a huge problem that we have a ton of housing, but lack of communication.

Increase

Spending

We thought getting everyone into shelters would solve this, but people don't want to get into shelter.

“I would rather stay on the street”
“They want me to leave my tent behind”

Solution

Home more

Home

Home

More

More

What are you currently facing?

Knowing what their situation could help us improve in the future, and recommend the most suitable housing at the moment.

As long as you need

Allow flexible stay lengths without the fear of eviction.

Any housing type suitable for you.

Anytime, anywhere. Explore every possibility. Take control of your life.

Always have place to stay

Use already existing spaces

Streamline communication

Expectation

Home more future

Will house 4,000 people every year, and create 300 jobs (for the unemployed) — to give anybody housing.

We will save 360 million(for every 3500 rooms - 47% remain unhoused , which is 658 rooms), and spent only 89 million(15 million to hire & train, 42 million in repairs, 32 million running 42 hotels) for this project.

Success metric

We will be successful only if we

  • See overall homeless numbers reduce

  • House 340 people each month

  • Reduce re-enter rate over 70%

Reflections

Make pivoted when needed

I have redirected my research and gotten stuck many times. I even pivoted during the solution process. Through this, I’ve learned the pros and cons of making changes and gained a better understanding of when to pivot and when not to. Reviewing and shifting perspectives is always a choice.

© Kuan Ju Chen 2025

©KuanChen 2025