Petamory
The one-stop commemoration project for pets
Company
Metamory, a blockchain start-up founded in 2022, is building the first Web 3.0 mourning platform, blending tradition, commemoration, and blockchain for a reliable user experience.
Time line
June 2023 - September 2023
(three months)
My Role
UX designer, UX researcher, UI designer
research on user and market
prioritize the features
designing the app navigation bar
design the website
design the application UI
Team
Tech team:
1 product manager(Ray Kuo)
1 UX/UI designer(Me)
4 software engineers
Project Overview
Petamory offers a seamless, all-in-one commemoration service for pet owners.
Losing a beloved pet can bring deep sadness, and we aim to provide comfort through personalized 3D pet avatars that help preserve cherished memories.
Our platform includes a pet health tracker, a supportive community, and an AI-powered therapist to assist owners in coping with grief and staying connected.
Target audience
Young pet owners
Problem
We are forced to part with our pets due to illness or death, leaving us with the pain of never seeing or interacting with them again.
Pain points
Fear of fading memories
Regret or guilty of "could do more"
Emotional grief and loneliness
Interview R1
Interview questions
|What's your pet?
|Tell us you and your beloved story.
|What happened to separate you and your pet?
|What do you feel at the moment they left you?
|What do you experienced after that?
|Empathy
|Empathy
|What cause the separation? illness? how can we prevent?
|Empathy users' feeling
|What are some possibilities to have another better experience after that?
Interview condidates
Interview quotes
"I kind of feel guilty and regret, that I could do more. I could feed her more cans, or healthier food. I should spend more time with her, more than the last day." — Sally
"I spend lots of time in the rest of his days, looking at him laying down, sleeping, or looking back at me. I was trying to remember what he looks like. " — Moon
"I know he has shorter life than us we human, but I couldn't imagine the day comes. It was sudden for me, no one could be prepared when the moment comes." — Allen
"We are fear to losing them, and after that the memories."
"We feel regret and hope if we could spend more time with them."
"We will never forgot our beloved."
How Might We help pet owners cope with the pain of losing their beloved pets?
Our opportunity
3D pet avatars
We have top several common breeds for each dogs and cats for our first time users to try our AR feature out.
3D customised pet avatars
We also offer customized 3D avatars for users who want to interact with their beloved pets.
Market Scale
Hong Kong
How Might We help pet owners stay connected with their beloved pets, even after death, and ease the pain of loss?
Design Strategy
User flow 1st
AR, Community, and AI therapy are our main features to attract our users and make us different.
User flow 2nd
We separate live mode and death mode to be a "one-step commemoration service", re-locate our target user from pet owners who just loss their pets, to pet owners(with their pet alive or not) especially who are fear to loss their pet or memories.
features Prioritizing
AR
A.I. Companion
Hooked model
Users feel an emotional need -> They engage with our AR feature -> They experience emotional satisfaction through immersive AR interactions, shared memories, and community support -> Users personalize their avatars, share stories, and build connections, making them more likely to return.
My Contribution
Project uploaded
Petamory provides pet owners with a unique and innovative solution to record and cherish your pet's memories. Whether in times of laughter or moments of parting, within the familiarity of your home or amidst your travels, this everlasting companionship will continue to stretch its embrace, offering solace and connection beyond time and space.
Reflections
The importance of conducting UX research
Our product has pivoted multiple times based on user feedback, market needs, our own growth, and even investor influence. Some changes were unnecessary, some pushed us forward, and some unexpectedly guided us back on the right path. I wasn’t a seasoned UX designer, but I was the only designer responsible for everything for this product. Building Petamory with my team from 0 to 1 taught me the true value of a UI designer, UX designer, and UX researcher.
product manager mindset
I’ve shifted my mindset to understand that, regardless of my role in the team, I need to know the product as well as a product manager does. It’s crucial to assess the product’s direction and needs. By contributing well-organized research and presenting it effectively, I can showcase my value and help steer the product away from failure.